Moraira: A Hidden Gem on the Costa Blanca That Still Feels Exclusive

Tucked between the better-known resorts of Calpe and Jávea, Moraira is one of the most charming and upmarket towns on Spain’s Costa Blanca. Originally a quiet fishing village, Moraira has transformed over the past few decades into a sought-after destination for both visitors and property buyers — without losing the authenticity and peaceful character that made it special in the first place.

Whether you’re considering a holiday, a long-term stay, or investing in property here, this guide covers everything you need to know about Moraira — from its location and beaches to its real estate market and lifestyle.

Where Is Moraira in Spain?

Moraira is located on the Mediterranean coast in the province of Alicante, within the Valencian Community in southeastern Spain. It belongs to the municipality of Teulada-Moraira and sits roughly halfway between the cities of Valencia and Alicante.

Moraira is easily accessible by car from both airports — approximately 1 hour and 15 minutes from Alicante-Elche Airport, and just under 1.5 hours from Valencia Airport. It’s connected by well-maintained roads, with stunning coastal views as you approach the town.

What Is Moraira Known For?

Moraira is best known for its:

• Beautiful beaches and coves, many of which are Blue Flag rated
• High-quality real estate, with villas overlooking the sea or nestled in pine-covered hills
• Relaxed, sophisticated atmosphere, popular with international residents and visitors
• Strict development controls, which have preserved its low-rise skyline and avoided over-tourism
• Excellent restaurants, boutique shops, and a lively but family-friendly vibe

Despite its small size, Moraira offers a rare balance between Mediterranean charm, modern amenities, and quiet luxury.

Is Moraira Worth Visiting?

Absolutely. Moraira is often described as one of the Costa Blanca’s “best kept secrets” — but that phrase is slowly becoming outdated as more people discover what the town has to offer.

Visitors fall in love with Moraira for its:

• Seafront promenade and marina
• Sandy beaches like Playa de l’Ampolla and hidden coves like Cala Llebeig
• Weekly markets, wine tastings, and local festivals
• Walkability — you can stroll from the town center to the beach in minutes
• Nearby nature, including the Cap d’Or lookout and scenic hiking trails

Whether you’re looking for a laid-back beach holiday, a culinary weekend, or a scouting trip to explore buying property — Moraira is well worth your time.

Does Moraira Have an Old Town?

Yes — Moraira has a small but picturesque old town area that blends traditional Mediterranean architecture with tasteful renovations.

While it’s not as large or ancient as in cities like Altea or Denia, the old town of Moraira offers:

• Narrow pedestrian streets with whitewashed buildings
• Family-run restaurants and boutiques
• A charming central square often used for festivals and concerts
• Views toward the 18th-century Castillo de Moraira, which sits above the seafront

Why Is Moraira So Expensive?

Moraira is considered one of the more exclusive towns on the Costa Blanca — and the property prices reflect that.

The main reasons include:

• Strict building regulations, which have limited overdevelopment
• Low property supply compared to demand, especially in areas like El Portet or Pla del Mar
• High appeal to international buyers, especially from the Netherlands, Germany, Belgium, and the UK
• Proximity to top-rated schools, healthcare, and golf courses
• A reputation for peace, privacy, and quality of life — without high-rise tourism

These factors have made Moraira a premium destination for both holiday homes and permanent relocation.

Explore Properties for Sale in Moraira

What Are the Best Beaches in Moraira?

Moraira offers a mix of sandy beaches and rocky coves, each with its own personality:

• Playa de l’Ampolla – The main family-friendly beach, right next to the town center.
• El Portet – A sheltered, turquoise bay often compared to a small Caribbean lagoon. Read more about El Portet.
• Cala Llebeig – A hidden cove accessible by hiking trail, perfect for nature lovers.
• Cala Cap Blanc – A quieter beach ideal for snorkeling and scenic views.

What Is the Real Estate Market Like in Moraira?

Moraira’s property market is built on quality over quantity. Most properties are detached villas, often with private pools, sea views, and large plots. Apartment buildings exist but are typically low-rise and limited in number.

The most desirable areas include:

• El Portet – Luxury villas, sea views, short walk to beach
• Pla del Mar – Quiet, elegant, close to the town center
• Benimeit and Paichi – Elevated areas with panoramic views

Prices are generally higher than in nearby towns like Benitachell or Teulada, but they hold their value well and attract long-term demand from buyers across Europe. Read our guide with costs and process to buying property in Moraira.

What Is Life Like in Moraira?

Moraira offers a laid-back, international lifestyle with a strong sense of community. It's ideal for:

• Retirees seeking sunshine and safety
• Remote workers or business owners looking for tranquility
• Families who want good schooling options and space
• People who value peace and authenticity over mass tourism

The town stays lively year-round, thanks to a mix of permanent residents and winter visitors. Cafés stay open, markets continue weekly, and the marina remains active even in the off-season.

Is Moraira the Nicest Town on the Costa Blanca?

While “nicest” is subjective, many who visit Moraira believe it is. It consistently ranks among the most recommended destinations in the region for people who value:

• Clean beaches
• Sophisticated but relaxed atmosphere
• International yet respectful community
• Elegant real estate options

If you're looking for a town that feels exclusive without being pretentious, Moraira often comes out on top.

Why Moraira Continues to Stand Out on the Costa Blanca

Moraira may not be as widely known as Benidorm or Calpe, but that’s exactly what makes it special. It’s a town that has kept its character, avoided overdevelopment, and consistently attracted those who value lifestyle, quality, and peace of mind.

Whether you’re looking for a smart property investment or a slower pace of life in a safe, beautiful place by the sea — Moraira continues to stand out. (Here’s why Moraira still leads the Costa Blanca property market.)

Looking for a Property in Moraira? Let Us Help — No Pressure, No Cost

If you’re thinking about buying a property in Moraira, we’re here to guide you — whether you’re ready to buy this month or just starting to explore the market.

At Moraira Invest Group, we’ve been helping international buyers find their dream homes here for over 30 years. We know every street, every hillside, and every hidden gem in Moraira — and we’re happy to put that knowledge to work for you.

All you need to do is tell us:

• What you’re looking for
• What areas interest you
• And what your budget is

From there, we’ll create a completely personalized selection of properties currently available on the market — tailored to your needs, free of charge, and with zero obligation.

And if your ideal home isn’t currently listed?
We’ll help you find it — even if it takes months. Thanks to our network and deep local expertise, we often hear about new listings before they go public, and we can update you within 24 hours if something fitting becomes available.

Get in touch with our team today — we’ll help you make the right move, at your pace.

Frequently Asked Questions About Moraira

Where exactly is Moraira located in Spain?

Moraira is located on the Mediterranean coast in the province of Alicante, within the Valencian Community. It sits between Calpe and Jávea and belongs to the municipality of Teulada-Moraira.

Does Moraira have sandy beaches?

Yes, Moraira has a mix of sandy beaches and rocky coves. The main beach, Playa de l’Ampolla, is sandy and family-friendly, while El Portet offers calm turquoise waters ideal for swimming.

Does Moraira have an old town?

Yes — Moraira’s old town is small but full of character, with whitewashed buildings, local restaurants, and narrow pedestrian streets.
Learn more about the Old Town of Moraira

Why is Moraira so expensive?

Moraira is more exclusive than many towns on the Costa Blanca, and that affects not just property prices, but also general costs. Expect higher prices in restaurants, accommodations, and supermarkets compared to nearby inland villages. That said, it’s still more affordable than most coastal towns in Western Europe.

Can foreigners buy property in Moraira?

Yes — both EU and non-EU citizens can legally buy property in Moraira. The process is straightforward with the right guidance.
Read more in our guide to buying property in Spain as a foreigner

Is Moraira suitable for families?

Absolutely. Moraira is known for being safe, clean, and quiet — ideal for families with children. There are international schools nearby, family-friendly beaches, and a welcoming community with year-round residents.

How does Moraira compare to nearby towns like Calpe or Jávea?

Compared to Calpe, Moraira is smaller, quieter, and more upscale. Compared to Jávea, it feels more compact and less touristy — but still offers all the essentials. Many visitors say Moraira strikes the perfect balance between local charm and modern comfort.

Is Moraira busy all year round or only in summer?

Moraira does see a rise in visitors during the summer months, but it’s not a ghost town in winter. Thanks to its international population and permanent residents, restaurants, cafés, and shops stay open all year.